Once Upon A Time… Chanel.

Chanel Keira

In order to commemorate the fashion house’s 100th anniversary (yes it’s hard to believe there was ever a world without Chanel), Karl Lagerfeld has shot a fashion film that re-tells the brand’s beginning. This film is set in Deauville, where the first Chanel boutique was located, and features Keira Knightley as Gabrielle Chanel.

Enjoy this preview, and keep your eyes peeled for the real thing on May 8th.