original article published on The Huffington Post.
Shazam, the app that identifies a song by listening to it, has become an essential app in our arsenal — not only for the knowledge it offers, but for the song sales it encourages. More often than not, we look after a song credit because we intend to track it down for purchase. Can you imagine the kind of revenue Shazam would spark if we had this for fashion items?
The company is working hard to up engagement with users, including this awesome feature: Shazam can now help you ID the clothing seen on television, The Guardian reports. Here’s how it’d work: Your smartphone would capture an outfit on your screen and direct you to a site to purchase it.
The merchandising feature is part of the current “television tag,” which gives viewers information about a show’s cast, music and more. Shazam is working to innovate around the feature so that viewers can get more fashion information than ever.
“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” explained CEO Andrew Fisher. In an era where celebrity style has become more andmore accessible (read: affordable), we’d certainly be interested in making it our own.
Can you imagine what would happen if Shazam figures out a way to go beyond television and we could find out what people on the street are wearing? That would save us the trouble of awkwardly approaching strangers in cute clothes. Surely retailers will jump at the chance to plug their content across yet another screen.
Would you use Shazam for fashion?