Los Rumberos de Massachusetts

Original article can be found in this week’s copy of Dirty Water News

Paul Sefchovich, A student at Berklee School of Music, stopped to pick up a pizza a few days ago, “The guy who served me the Pizza was like, ‘You’re the guy from Los Rumberos,” Sefchovich says. “I can get used to that”

Los Rumberos de Massachusetts is a Latin-American rock band composed of three Mexican Berklee College of Music students. They started making music just for fun and wound up attracting a huge fan base and touring the world. Their intention was never to form a band, they where simply three friends who messed around with their instruments on their spare time.

“We came up with our name (Los Rumberos) because Rumba is the slang term Latinos use for partying.” Says Angel Cespedes who plays the guitar and sings in the band, “We would mess around and play music at our friend’s after parties, until one of our friends suggested we take our act to the street.”


Cespedes is a contemporary music production Major from Mexico City. He came to Berklee because he wanted to be a big music producer for a famous band. He never dreamed that he would end up being the lead singer of his own internationally renowned act.

“We didn’t realize our potential until our first international performance in a music festival in Oaxaca.” Says Cespedes “We were only supposed to play there for one day but the audience went so crazy over our performance that we were asked to play throughout the entirety of the festival.” This led to a series of performances in several bars in Mexico City, Guadalajara, Cuernavaca and Puerto Escondido.

Making it in Mexico motivated them to pursue even more opportunities abroad. They started with a few performances in Berklee’s campus in Valencia, Spain.

“Yeah apparently word about Los Rumberos travelled all the way to Europe.” Says Cespedes “Because when we got to Berklee Valencia everyone already knew who we were and were so excited to see us perform, it was unreal.”

rumberos 2

There they were spotted by a Berklee alumn, who set up a few performances for them in Madrid, Burgos, Moscow and Latvia.

“That tour we did last summer was definitely a confidence booster.” Says Luis Miguel “Lito” de La Isla the “serious” member of the band, “That’s when it really hit us that we had the potential to be huge.”

Lito is an electronic production and design major from Guadalajara who plays the guitar and sings in the band. “Before this summer I thought of Los Rumberos as a good way of practicing for my solo career.”

rumberos 3

Before Los Rumberos Lito had written and produced a few songs by himself, including a song called “Para Todas” which went viral in Mexico. After his realization that he was sitting on something big with Los Rumberos he decided to devote his time and energy to the band instead.

“I feel like we’ve played everywhere man, from The Foundation Room, to Barlola (where they play every Thursday), The Lenox Hotel, The House of Blues, OM in Cambridge, Naga in Cambridge, 49 social.” Says Lito,“To even the most random ass places like a nursing home for Russian elders in Allston”

“Or Latvia” Adds Paul Sefchovich, the jokester of the band.

Originally from Mexico City, Sefchovich is also a contemporary music production major, who plays percussion in the band.


“Latvia was probably THE defining moment for us.” Says Sefchovich, “There we were even invited to a talk show that broadcast in national television, like that’s when I realized that we were absolutely not just three friends messing around anymore.”

However their beginnings weren’t as glamorous as their recent performances. Their first “concert” was actually on a street corner. The corner of Newbury and Fairfield Street to be more specific,

“Yeah this was around April 2011, the weather was nice so we decided to start playing in the streets.” Says Lito, “we didn’t even have a name for ourselves yet but we attracted a HUGE crowd”

This street-side experiment led them to their first official performance at The Middle East in Cambridge.

“So after this performance we decided to get official.” Says Cespedes, “We decided to have weekly rehearsals, we decided to get ourselves a studio, we reached out to more venues to see if we could play in them”


He continues to say that even though they have been very successful there have been some challenges.

“I think that our biggest challenge is that we can’t take anything seriously.” Says Cespedes, “Although we should really start.”

To which Lito adds, “No actually I think the biggest challenge has been to hear myself sing, I don’t know if I’ll ever feel comfortable hearing myself”

He then asks his other two band mates if they have trouble hearing themselves sing, to which Sefchovich replies: “No man I have really big ears”

After hearing about this band’s trajectory one can’t help but wonder, why have they been so successful?

“We are one drum, two guitars and three voices.” Says Sefchovich,“It’s all acoustic and we try to keep it as minimalistic as possible-unlike those indie posers”

Their soft beats are what have attracted such a loyal fan base, who can be found every Thursday at Barlola on Commonwealth Avenue.

“Our fans are mostly Latino students who like us because we remind them of Mana.” Says Sefchovich, “Although we have a group of Beacon-Hill mommies who like us a lot too.” He adds referring to the mom’s who hire the to play at their kid’s parties, “This has forced us to start incorporating more English songs into our repertoire so the kiddies will understand.”

When asked about the future, they all look at each other and laugh.

“Everything about this band has just been a series of coincidences that have led us to where we are right now, but hopefully we’ll start a world tour within the next six months and fingers-crossed this will lead to a deal with a record label.” Says Sefchovic with a big smile, “If this doesn’t happen then our plan is to take over the world by buying countries and spreading the rumba lifestyle like an STD”

Anna Wintour gets a MAJOR promotion

Original article retrieved from Fashionista.com

Anna Wintour

Anna Wintour

So about those nagging rumors that Anna Wintour is up for an ambassadorship in the Obama administration–or even those rumors that she’ll retire soon: This latest bit of news should put them to rest once and for all.

Condé Nast has promoted Anna Wintour to the newly created role of artistic director. She will stay on in her role as the editor in chief of Vogue and editorial director ofTeen Vogue.

Anna Wintour and Karl Lagerfeld

Anna Wintour and Karl Lagerfeld

“The establishment of an Artistic Director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast,’” Charles H. Townsend, the chief executive of Condé Nast, said in a release. “This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.”

Finally speaking out on those ambassadorship rumors, Wintour told the New York Times, “It was an honor to work for President Obama… but there was never a long-term discussion about anything.”

Townsend admitted to the Times that he would “go to great distances to avoid losing Anna, particularly in the prime of her career.” This promotion is meant to ensure that Wintour, who is now 63 and coming up on 25 years at Vogue, stays with Condé Nast.

Marion Cotillard covering French Vogue (ok so this is unrelated but I just love Marion so much!!)

Marion Cotillard covering French Vogue (ok so this is unrelated but I just love Marion so much!!)

So what does Wintour’s new role entail?

According to a release, she will “curate and cultivate the creative vision for the Company, working with the extraordinary editorial talent at Condé Nast to shape its artistic inspiration and innovation across all platforms.” What that really means is that Wintour will function as a “one-person consulting firm” (her words to the Times) for the publishing giant, meeting with the editors of Condé’s various titles to weigh in and offer advice. That doesn’t mean she’ll be involved in nitty gritty editorial decisions at other titles–as The New Yorker editor David Remnick so succinctly put it, “I don’t expect Anna to be picking the cartoons or directing our war coverage.” Think more big picture. Additionally, Wintour will reportedly be involved in Condé Nast’s “expanding portfolio of platforms,” like those recently announced branded web TV series.

If you’ve ever watched The September Issue (and we’re betting you have) you’ll know that consulting is part of what Wintour does already. In her role as editor of Vogue she essentially serves as consultant to designers, retailers, and even the Mayor on matters concerning the fashion industry (see: Fashion’s Night Out).

Lara my love covering another Vogue that's not American Vogue.

Lara my love covering another Vogue that’s not American Vogue.

Taking on these new responsibilities, it’s likely that Wintour will not be able to devote as much time to Vogue (she is, we’re pretty sure, only human). Our money’s on Sally Singer taking on a bigger role. But don’t expect any reshuffling of the masthead. A Voguespokesperson confirmed to us that there will be no major masthead changes as Wintour’s role at the magazine “isn’t any different.”

Snapshots of LA

As I mentioned last week, I spent my very last Spring Break in the City of Angels. Here are some pictures of my Los Angeles adventure.

LAThe City of Beverly Hills

La2Pink Lady at Venice Beach

LA3Walt Disney Opera House

La4More Venice

LA5My friends and I (in the blue) walking around Venice Beach- can you tell this was my favourite area in LA?

LA7VIP tour of Universal Studios. Oh come on I couldn’t go to LA without doing something Hollywood related.

LA9Birthday celebration at The Ivy.

For more pictures of my jet-setting adventures, follow me on instagram: @adriherdan

The Foreign Girl

Pictures Lie A Thousand Words

Original article retrieved from Elitedaily.com

Social Media is the modern-day equivalent of a dick measuring contest

As the good old saying goes, “a picture is worth a thousand words.” The phrase has saturated modern culture in all its trite glory. It was probably even Kodak’s slogan when it released the revolutionary waterproof film camera more than a decade ago.

But back then pictures actually had meaning, because the act of capture was selective and limited. Each camera, at most, had 40 photos — and there was the necessary trip to the drug store for development.

With the small sum of pictures available, every point and snap needed to be worth a thousand words, because they were authentic and representative. There were no “undo” or “delete” buttons, so thousands of exposures couldn’t be wasted on duck faces or selfies. Photos had meaning then.


They captured special memories, but today, the proliferation of cameras, and their social media counterparts, have flooded these special moments, and have catapulted every moment to the status of deserved documentation. This deluge has retracted from the inherent specialness of the moment and has proved detrimental to our society.

But those Kodak moments are beyond us and being in a photo during any occasion is easier than finding a slutoritiy girl to fuck on college campuses. The problem is not just in the multitude of these ridiculous photos, but that they might be the biggest liars our society faces beyond any political candidate.

Pictures lie a thousand words, it’s that simple. Firstly, in the deception of the aesthetic. It’s amazing how different someone can look when you put them through three different Instagram filters, sharpen the correct areas and add a drop shadow.

Boats n hoes

It can take a solid 5 and make everyone think that she is a 9. The rule of thumb: never trust how good a girl looks in pictures. Yet we fall for it, continuously, because we actually want to believe she is as hot as all her photos pretend she is.

I can’t even begin to tell you how many times we have been disappointed in encountering a girl in real life, having been duped by how good a girl looks in photos. Sometimes I swear it must be a different person in her pictures, or her photographer must have been Terry Richardson’s brother. Photos deceive. Not just for women, but men as well, and I’m sure women go through the same struggle as we do. The deception is real.

Photos also lie about activity and social prowess. Between the nice cars we post on Instagram and pictures of us posing with a celebrity, we have skillfully discovered how to project a fantastic life unto our own.


The Ferrari might be from a car show, and you throwing a few empty bottles on your carpet might make it seem like you’re at the craziest party ever. But if you were really having that great of time, why are you so preoccupied with your Instagram?

The photos that we expose to the world tend to demonstrate an impressive lifestyle we more than likely don’t live. We deceive to impress others, to prove that life is good — or better than theirs. The only thing that matters is getting that double tap to send you beyond 11 likes into the digits range.

People have structured their lives around these photos, living through the gaps between the next possible upload, proving that they are doing something with their lives: be it a nightclub, skiing or simply cooking. Life becomes artificial: a day strung together by seven or so uploads.

rich kids of instagram


But the biggest way these photos lie are in the emotions that they project. They wedge themselves in the disparity of how happy we are and how happy we appear. You see it all the time when two people break up and they go into a picture war of who can fake being the happiest best.

We parade a life of happiness and ease to all our friends, and this is when insecurity develops. People look at their lives and ask themselves why it doesn’t look as great as the some of the other people documenting the intricacies of their own. But it’s inherently false, all of it.

Photos have gone from capturing moments to remember and cherish to an all out competition of artifice and deception. And it’s a competition that no one can win. Our lives have followed suit, bathed in pretense. A photo used to be worth something, but its value is plummeting.

Preston Waters | Elite.

For further information, reference this blog: Richkids

Street Style: Authentic or Fraud?

A deep analysis of the “Street-Style Star” where multiple journalists and bloggers question it’s authenticity and impact street-style photography and blogs have had in the fashion industry.

Via Garage Magazine