Saint Laurent sans Yves

It’s understandable for a new creative director to want to make a few changes at his new label–wouldn’t that kinda be why he was hired in the first place? But we just heard a rumor about a major change new YSL creative director Hedi Slimane is considering–and it’s pretty drastic.

A reliable source tells us there may be talks within the company of having the “Yves” taken out of Yves Saint Laurent. We hear the issue was brought up by Slimane in the interest of giving the brand more of a fresh, modern feel as he begins his tenure there. Thus, our source said, the iconic YSL logo shall be no more. (Though we suspect, if this really ends up happening, YSL SL will come up with something better than the above.)

Of course, this is nothing more than a rumor, but could you imagine? Calling the brand Saint Laurent won’t be too much of a stretch, as people already call it that, but will we really call it SL (for SLimane?) for short? What about all the stores and beauty products and that iconic logo? Won’t changing everything be incredibly expensive and confusing? Would the value of vintage or pre-Slimane YSL then go up?

We also wonder if YSL co-founder Pierre Bergé, who has worked tirelessly to keep Yves Saint Laurent’s memory alive with expansive archives and a foundation, would approve of such a huge change.

If true, this is a surprising statement for Slimane to make, given his past at YSL (he designed menswear from 1998-2000) and the fact that Bergé, who has been quite critical of previous creative directors, seemed pleased to have him on board and called him “a member of the YSL family.”

Then again, perhaps the company had already been considering it. It’s not at all uncommon for storied fashion houses to go by their founding designer’s last name: Chanel, Versace, and Armani are just a few examples. We can also understand Slimane wanting to distance himself from the label’s inimitable founder, whose legacy, as some of Slimane’s predecessors have expressed, can be difficult to live up to.

We’ve reached out to YSL (if that’s what it’s even called) for comment and will report back when we hear more.

What do you think? Could Yves Saint Laurent just be Saint Laurent?

Update: This is really happening!! An Yves Saint Laurent spokesperson has confirmed to WWDthat Slimane plans to change the name of the house to Saint Laurent Paris. And that’s not all.

Slimane’s inspiration for the house’s branding makeover reportedly comes from 1966, when the company first introduced its ready-to-wear line under the name Saint Laurent Rive Gauche. He plans to use similar fonts and wording from that time. However, the Yves, along with the iconic YSL logo, won’t disappear entirely. The full Yves Saint Laurent name will continue to be used for “institutional purposes” and the logo will remain the same. So, basically the only change will be to the read-to-wear line, which will now be called Saint Laurent Paris. Phew!

The changes are being positioned by YSL as “restoring the house to its truth, purity and essence – and taking it into a new era” while “respecting the original principles and ideals,” according to the trade. The new branding is expected to be introduced by the time Slimane’s spring 2013 collections hit stores

Once again, Asma Al-Assad and Vogue

After a 40 year relationship with Vogue, Joan Juliet Buck–former Vogue Paris editor and the author of that much-maligned profile of Asma al-Assad–has quietly parted ways with the magazine.

It’s not a new development. Apparently Buck hasn’t appeared on Vogue‘s masthead since February of this year, which is right about the time she started to become more vocal and outspoken about the Syrian regime–and about the qualifications one needs to land aVogue profile ( like being “extremely thin and very well-dressed.”)

WWD, in a rather uncharacteristically snarky article, reached out to Vogue for comment about the reasons behind the split and was told by a spokesperson that Buck’s contract was up, “simple as that.” Buck is keeping busy by freelancing for the New York Times‘ Tmagazine and W, and told the trade, “The last time I saw Anna was at a screening maybe a year ago.” Anna finally released a statementlast week condemning the al-Assad regime, which is when Buck was thrown into the spotlight again.

WWD points out that it’s unclear whether Buck pitched the piece to the glossy or was assigned it. Either way, we’re pretty sure they’ll both be happy when people stop talking about this story.

Apparently you CAN judge a woman by her shoes

They say you can’t judge a book by its cover, so I tend to rely on judging based on watches and drink orders. But now studies show that you CAN actually judge a girl by what she’s wearing on her feet.

Article retrieved from The Huffington Post.

The old adage goes: “Don’t judge a man until you’ve walked two moons in his moccasins.” But, according to researchers, you may not have to walk at all to judge a person by his or her shoes.

In a study conducted at the University of Kansas, people were able to accurately judge demographic and personality traits of complete strangers simply by looking at their most frequently worn shoes. It turns out 90 percent of a person’s characteristics can be determined just by examining the style, cost, color and condition of their footwear.

As expected, extroverts wore flashy shoes (Ashanti’s sex shoes come to mind…), wealthy people wore more expensive shoes and conscientious people kept their footgear cleaner. And if you’ve ever thought a girl in ankle boots was aggressive, you’d probably be right.

We were surprised to see that those who wore uncomfortable looking shoes tended to be calm people. The last time we wore 6-inch heels, we weren’t in the most serene mood (but perhaps that’s why they wouldn’t be our most frequently worn pair). Mad respect goes to Jessica Simpson who teetered in stilettos during her third trimester of pregnancy.

The one demographic that participants in the study had a hard time judging? Those with boring shoes. Apparently, those shoe owners described themselves as “aloof and repressive,” had a hard time forming relationships and weren’t able to communicate many of their traits in real-life. (We wonder what this says about Kate Middleton’s nude pumps.)

Whether or not it’s our intention, our shoes are doing much of the talking for us. So if you want to appear more attractive, maybe it’s time you invest in a pair of Kanye’s Nike Air Yeezy II sneakers. Or you can just keep the shoes you already have clean

Once upon a time: A Rose in the Desert

As fighting escalates in Syria and news of more atrocities–like using children as human shields–in the region accumulates, Anna Wintour is finally speaking out about that March 2011Vogue feature on Syrian’s first lady, Asma al-Assad. Al-Assad is the wife of Syrian president Bashar al-Assad, and was the subject of a fawning profile penned by Joan Juliet Buck, titled “A Rose in the Desert.”

This weekend the New York Times took a look at how the al-Assads essentially hoodwinked the western media–via paid PR companies–to get favorable coverage. The Vogue piece, which the powers-that-be subsequently removed from Vogue.com in the wake of criticism, was one of the more cringe-inducing examples.

Soon after the article was published, Buck, the author (and the former EIC of French Vogue before Carine Roitfeld), started making the rounds to “speak out against the Assad regime.” But how on earth did al-Assad get that whopping 3,200 word feature in the first place? Buck told NPR back in April:

I think that Vogue is always on the lookout for good-looking first ladies because they’re a combination of power and beauty and elegance. That’s what Vogue is about. And here was this woman who had never given an interview, who was extremely thin and very well-dressed and therefore, qualified to be in Vogue. And they had – Vogue had been trying to get her for quite a long time.

This sentiment colors the entire original article, in which Buck wrote things like how “glamorous, young, and very chic” Mrs. Assad was.

It was obviously a huge tone-deaf misstep for the glossy, especially in light of Wintour’s recent, escalated political visibility within the Obama campaign. Wintour issued a statement on Sunday in which she said:

Like many at that time, we were hopeful that the Assad regime would be open to a more progressive society. Subsequent to our interview, as the terrible events of the past year and a half unfolded in Syria, it became clear that its priorities and values were completely at odds with those of Vogue. The escalating atrocities in Syria are unconscionable and we deplore the actions of the Assad regime in the strongest possible terms.

Vogue has obviously been criticized in the past for being completely out-of-touch with reality. Is this statement too little too late, or do you think the glossy learned a valuable lesson