November 2nd was an extremely significant day in the lives of Boston’s Fashionistas. It wasn’t the Halloween blizzard that caused this commotion but rather the arrival of the store Scoop NYC to our very own Newbury Street. Located in one of Newbury’s elegant brownstones, the store consists of a men’s department in the lower level with the woman’s wear on the upper level. This store carries a selection of high end contemporary designer brands as well as some lesser known, but equally desirable labels. The selection includes Alice + Olivia, Citizens of Humanity, Diane Von Furstenberg, Gryphon, Haute Hippie, Helmut Lang, Joie, Marc by Marc Jacobs, Theory, Zac Posen and many more.
The store has an excellent selection of products that are aimed towards a younger crowd, such as Boston’s enormous college student population. One could consider this store the hybrid of a boutique and a department store since you can find a wide variety of brands. But rest assured, the pieces available are carefully selected so only the best of the best makes it into the store.
It has locations all across the country, including their newest addition in Boston. Located at 177 Newbury Street, this store will surely become a must stop for Bean town’s shoppers.