Original article published in Time Magazine.
Fashion might be many things, but one thing it’s typically not is convenient.
Shopping for fashion, however, is about to get a lot easier for Londoners. The British luxury retail giant Selfridges has announced that they’re developing a new drive-thru service for their flagship store. Known as click and collect, the service will allow customers to order products online and pick them up at their convenience. The company is outfitting their famous Oxford Street location with a drive-thru lane at the back of the shop where customers will be able to pull in and have their pre-selected Prada or Pucci handed to them without ever having to leave the car.
While the new service isn’t up and running yet – Simon Forster, Selfridges’ multi-channel director tells the London Evening Standard that they’re hoping to launch early next year – customers can pre-order their items and collect them in-store in the meantime. Of course, the company already offers home delivery for items purchased at selridges.com and online shopping has gone a long way in upping the ease factor of filling your closet. Yet even the savviest e-shopper knows that there are times when home delivery just won’t do. Think waiting around for the delivery person or paying extra for express shipping.
The buy and collect option aims to streamline the process, allowing customers to peruse products at their leisure online and pick-up their selections when it fits their schedule. And according to Forster, customers can expect the same level of service they’re already accustomed to inside Selfridges’ walls. “It will not just be the first drive-through service, it will be the best.”
Your move, Barneys.
original article published on The Huffington Post.
Shazam, the app that identifies a song by listening to it, has become an essential app in our arsenal — not only for the knowledge it offers, but for the song sales it encourages. More often than not, we look after a song credit because we intend to track it down for purchase. Can you imagine the kind of revenue Shazam would spark if we had this for fashion items?
The company is working hard to up engagement with users, including this awesome feature: Shazam can now help you ID the clothing seen on television, The Guardian reports. Here’s how it’d work: Your smartphone would capture an outfit on your screen and direct you to a site to purchase it.
The merchandising feature is part of the current “television tag,” which gives viewers information about a show’s cast, music and more. Shazam is working to innovate around the feature so that viewers can get more fashion information than ever.
“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” explained CEO Andrew Fisher. In an era where celebrity style has become more andmore accessible (read: affordable), we’d certainly be interested in making it our own.
Can you imagine what would happen if Shazam figures out a way to go beyond television and we could find out what people on the street are wearing? That would save us the trouble of awkwardly approaching strangers in cute clothes. Surely retailers will jump at the chance to plug their content across yet another screen.
Would you use Shazam for fashion?
A film by Karl Lagerfeld.
Last week was the most important night in fashion: The Met Gala. While the invite specifically said the theme was punk, it seems that not everyone followed the theme. However I have curated a gallery of the looks that I considered that best followed the theme while looking fabulous!
My personal favorite: Taylor Swift in J.Mendel.
Jessica Biel in Giambattista Valli.
Where does non-sporty Adri sign up to chill with these balls?
In order to commemorate the fashion house’s 100th anniversary (yes it’s hard to believe there was ever a world without Chanel), Karl Lagerfeld has shot a fashion film that re-tells the brand’s beginning. This film is set in Deauville, where the first Chanel boutique was located, and features Keira Knightley as Gabrielle Chanel.
Enjoy this preview, and keep your eyes peeled for the real thing on May 8th.