Este verano promete.
Original article written by me for The Boston Globe.
When I think of college I feel they misspelled the name of this experience and that it was originally meant to be called Collage. For the average student, college is a compilation of experiences, emotions and relationships that will define both your future as well as help shape who you are as a person.
I am from Caracas, Venezuela but I decided to come to school in Boston because I wanted to learn how to write in English. Mission accomplished, I guess. But I never expected the huge cultural shock that going to a school like Emerson College would represent for me.
Coming from a conservative Latin-American background, I wasn’t necessarily prepared for how liberal and open-minded the people at an American school are. But after four years I’ve come to realize that if I’d have gone to a school with people more like the old me, I would have never seized the opportunity to pursue my passions the way I did at Emerson.
The thing about going to such a trade-specific school is that you’re constantly surrounded by the most talented people you will ever meet. Not only that, but their drive and passion is comparable to none. Emersonians take their college experience way beyond the classroom by getting involved in extra-curricular activities that allow them to express their talents and creativity in every possible way.
This is something I didn’t come to understand until my senior year, when I realized that my resume was way superior to the resumes of students from other schools, because of the amount of extra-curricular opportunities the school provided me with, and how much encouragement I received from both my professors and classmates.
Since Emerson is such a small school, you end up taking classes with the same people throughout your entire college career. And as cliché as it sounds, you do develop a family feeling towards them. At Emerson, you are not trained to believe that your classmates are you competition but your partners-in-success.
It would be too easy to say that everything about college is wonderful and that these years are all fun and happiness, but that is far from the truth. College is a really existential period in our lives, and the amount of bad things that happen to you are probably equal to the amount of good things. I mean, how many of us found ourselves in a situation that seemed like the end of the world, only to later realize that it really wasn’t such a big deal?
These realizations however, only come to you when you look at you college experience in retrospect. Looking back, everything that happens to you in college is like a little piece of a collage. But you only get to assemble this collage once you are through with your four years, and put together all of the pieces you have been handed. You then realize that every piece of the collage has a spot where it fits perfectly to form the picture you are left with.
Adriana Herdan is a graduating senior at Emerson College. Her major is journalism and after graduation she plans to move to New York to pursue a career in fashion journalism.
Original article published in Time Magazine.
Fashion might be many things, but one thing it’s typically not is convenient.
Shopping for fashion, however, is about to get a lot easier for Londoners. The British luxury retail giant Selfridges has announced that they’re developing a new drive-thru service for their flagship store. Known as click and collect, the service will allow customers to order products online and pick them up at their convenience. The company is outfitting their famous Oxford Street location with a drive-thru lane at the back of the shop where customers will be able to pull in and have their pre-selected Prada or Pucci handed to them without ever having to leave the car.
While the new service isn’t up and running yet – Simon Forster, Selfridges’ multi-channel director tells the London Evening Standard that they’re hoping to launch early next year – customers can pre-order their items and collect them in-store in the meantime. Of course, the company already offers home delivery for items purchased at selridges.com and online shopping has gone a long way in upping the ease factor of filling your closet. Yet even the savviest e-shopper knows that there are times when home delivery just won’t do. Think waiting around for the delivery person or paying extra for express shipping.
The buy and collect option aims to streamline the process, allowing customers to peruse products at their leisure online and pick-up their selections when it fits their schedule. And according to Forster, customers can expect the same level of service they’re already accustomed to inside Selfridges’ walls. “It will not just be the first drive-through service, it will be the best.”
Your move, Barneys.
original article published on The Huffington Post.
Shazam, the app that identifies a song by listening to it, has become an essential app in our arsenal — not only for the knowledge it offers, but for the song sales it encourages. More often than not, we look after a song credit because we intend to track it down for purchase. Can you imagine the kind of revenue Shazam would spark if we had this for fashion items?
The company is working hard to up engagement with users, including this awesome feature: Shazam can now help you ID the clothing seen on television, The Guardian reports. Here’s how it’d work: Your smartphone would capture an outfit on your screen and direct you to a site to purchase it.
The merchandising feature is part of the current “television tag,” which gives viewers information about a show’s cast, music and more. Shazam is working to innovate around the feature so that viewers can get more fashion information than ever.
“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” explained CEO Andrew Fisher. In an era where celebrity style has become more andmore accessible (read: affordable), we’d certainly be interested in making it our own.
Can you imagine what would happen if Shazam figures out a way to go beyond television and we could find out what people on the street are wearing? That would save us the trouble of awkwardly approaching strangers in cute clothes. Surely retailers will jump at the chance to plug their content across yet another screen.
Would you use Shazam for fashion?
A film by Karl Lagerfeld.
Last week was the most important night in fashion: The Met Gala. While the invite specifically said the theme was punk, it seems that not everyone followed the theme. However I have curated a gallery of the looks that I considered that best followed the theme while looking fabulous!
My personal favorite: Taylor Swift in J.Mendel.
Jessica Biel in Giambattista Valli.